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The Influence Course

Learn the influence principles that will improve the probability that people will do things that you want them to do

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Influence Training Course


Imagine if you could influence someone to do something that benefitted both them and you instead of just “telling” them to do it and hoping that they will. Our ability to influence others is essential to our success in the workplace. Whether you need to convince someone to take on a project, encourage someone to perform a task, or get someone to sign an agreement, the strength of your influential powers improves the probability that they will do what you have asked them to do.

This influence training course will teach you a centuries-old framework for influence that, when applied today, still generates incredible results.

How Long Is It?

One session; 4-hours;

Group Training Limit

Maximum of 25 people per group

How Much Is It?

$495 USD per person

Technology Requirements

(for Virtual Course Only)

  • Zoom (for virtual presentation)
  • WhatsApp (for collaboration)

What’s included?
  • Influence and Persuasion seminar delivered by a certified adult educator with 15 years of sales and/or procurement experience
  • Influence and persuasion planning templates and checklists

Course Schedule

No courses are currently available...

Schedule a consult and we will create a course that works for you!

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Who Should Take This Course?

  • Executives, managers, and high-potential leaders from a range of functional areas, such as sales, marketing, procurement, project management, and operations
  • Experienced business owners, entrepreneurs, and franchise owners
  • Professionals involved in complex stakeholder relations
  • Professionals involved in mergers and acquisitions

Learning Outcomes

Upon completing this influence training program, you will be able to:

  • Understand what influence is;
  • Understand the centuries-old framework for influence;
  • Identify the components required to ensure consistent influence;
  • Make use of several effective influence techniques;
  • Question your own emotions and whether you have been influenced;
  • Judge your own decision quality


In the influence training course, we focus on the development of key skills related to building influence and persuasion skills where we will cover:

  • What is Influence?
  • Aristotle’s Influence and Persuasion Framework
  • How Can I Create Influence?
  • How Can I Defend Against Influence?
  • What Are Biases and Heuristics?
  • What Are Common Biases that Affect Decision Quality?
Testimonials for Influence Training

“Highly, highly recommend Mark and his approach to negotiations.”

“My team and I had the pleasure to sit with Mark Raffan today and learn – refresh our negotiations strategy, techniques and tactics. What a great session – better applicability than honestly any session I’ve participated in before. Highly, highly recommend Mark and his approach to negotiations. Well done!!!”

— Greg Tennyson, Chief Procurement Officer at VSP Global