COURSES

The Persuasive Presentation Program

Learn the persuasive presentation skills needed to present confidently and persuasively to stand out in your business career.

Course Description

14 H / 2 DAY CERTIFICATION PROGRAM

Your ability to present well is critical to your upward mobility and success in the business world. Whether you need to sell, persuade, influence, inspire or convince, your ability to presentation skills are what will set you apart from your competitors (whether internal or external). If you want to appear confident, well prepared and informed, you must have great presentation skills.

This course is designed to introduce you to the principles of persuasive presentation and for you to know the components of what makes a persuasive presentation work. We will teach you how to; develop a persuasive structure to your presentations, develop an engaging hook, create a persuasive call-to-action, and the body language required to persuade effectively.

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How Long Is It?

7 hours per day over 2 days (consecutive)—14 hours total


Group Training Limit

Maximum of 25 people per group


How Much Is It?

$995 USD per person


What’s included?
  • Persuasive presentation seminar delivered by a certified adult educator with 15 years of sales/business/public speaking experience
  • Persuasive presentation templates and tools

Who Should Take This Course?

 


  • Executives, managers, and high-potential leaders from a range of functional areas such as sales, marketing, project management, and operations
  • Experienced business-owners, entrepreneurs, and franchise owners
  • Professionals involved in complex stakeholder relations
  • Professionals involved in mergers and acquisitions

Learning Outcomes

Upon completing this program, you will be able to:


  • Design an effective persuasive presentation structure;
  • Select a hook that will immediately engage your audience;
  • Understand how to weave persuasion throughout your presentation;
  • Appreciate how slide design can work in your favor to persuade;
  • Map your physical space to optimally engage and persuade your audience.

Curriculum

In the training, we focus on the development of key skills related to building persuasive presentations where we will cover:


  • Persuasive Presentation Myth Busting
  • Understand the Objectives of the Presentation
  • Understand your Audience
  • Persuasive Presentation Structure
  • Developing a Persuasive Hook
  • Developing Content and Integrating Persuasion
  • Developing a Persuasive Call-to-Action and Immediate Action
  • Slide design, Structure and Volume
  • Understanding the Venue (physical vs. online)
  • Non-verbal Communication in Presentations (physical vs. online)
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“…he and the content were engaging and tailored to our industry.”

Mark delivered an amazing full day of negotiations training to our sales team and provided real, actionable systems and tools that we could implement immediately in our sales and negotiations practices. Both he and the content were engaging and tailored to our industry. The care and attention he placed to crafting the training to our needs was very evident.

— Steve Bromley, VP Industrial Rail at Cando Rail Services