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The Negotiation Success Program

Learn essential skills to help you uncover valuable information, build and extract value, and close deals in our most popular negotiations training course.

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Negotiation Training Course


Learning to negotiate is an essential skill that dramatically improves the probability that the outcomes of your business dealings will be positive. It helps you get the most out of your conversations, projects, and deals while minimizing potential risks or losses.

Those who choose not to invest in their negotiation skills are potentially leaving millions of dollars on the table and will end up conceding significantly more than necessary in their negotiations.

Learning negotiation through the Negotiations Success Program allows you to understand and communicate your needs by asking questions that entice the counterparty to fulfill your needs. This program improves the probability of negotiation success so you can increase profits, gain leverage, build beneficial relationships, and solve problems.

This course is our most popular and has been delivered to some of the world’s largest companies, helping them to negotiate successfully.

Whether in sales, procurement, project management, operations, or leadership positions, this negotiation training course gives you all the tools required to accomplish your negotiation objectives.

With this program, you will get all the tools you need to close more negotiations successfully.

How Long Is It?

4 hours per day over 3 days (consecutive)—12 hours total

Group Training Limit

Maximum of 25 people per group

How Much Is It?

$1,495 USD per person

Technology Requirements

(for Virtual Course Only)

  • Zoom (for virtual presentation)
  • WhatsApp (for collaboration)

What’s included?
  • Negotiation seminar delivered by a certified adult educator with 15 years of sales and/or procurement experience
  • 80+ page negotiation workbook
  • Negotiation planning templates and checklists

Frequently Asked Questions

What is the Negotiation Success Program training course?

The Negotiation Success Program is a 12-hour, 3-day negotiation course.  The purpose of this course is to develop the negotiation skills of teams and individuals within a business so that those people can create, build, divide, and extract more value from their negotiations. It’s designed for executives, managers, and high-potential leaders from various functional areas, such as sales, procurement, project management, and operations.

Why is negotiation training important?

Negotiation training is important because it helps you to learn how to build, create, divide, and extract more value from your conversations, negotiations, and daily interactions. You are at risk of losing millions of dollars if you are not adequately trained in negotiations.  Negotiation training helps your teams develop the skills and knowledge necessary to create beneficial results for your company and clients.

Our training improves the probability of developing favorable agreements and high-quality professional relationships. Additional benefits of negotiation training include being able to:

  • Choose goals required for more successful negotiations
  • Recognize and manage the primary drivers contributing to the successful achievement of your goals
  • Manage concessions and reduce the need to give more away than necessary
  • Distinguish and express the tactical and behavioral skills required to enhance value, extract value,  and negotiate confidently
What should I expect from the Negotiation Success Program?

As our most popular program, some of the world’s biggest enterprises have attended this training course to help them achieve negotiation success. This negotiation program gives you tools for sales, procurement, project management, and leadership success. This training gives you the tactics and strategies needed to close more deals.

What does the Negotiation Success Program teach?

When you attend the Negotiation Success Program, you invest in your team and enterprise. As such, you will learn the following:

  • Ways to plan and prepare for a successful negotiation
  • Question funneling and development
  • Concession planning and defense
  • How to develop alternatives and combat manipulation
  • How to improve your negotiation skills through roleplaying
  • Effective methods for using the power of silence and dramatic pause
  • Confident body language and voice tonality
Does negotiation training improve sales performance?

Yes. Negotiation training improves your sales team’s skills and performance by equipping them with effective negotiation strategies and tactics. As a result, negotiation courses can improve your sales force’s performance while directly contributing to your bottom line.

When do I have to pay for the negotiation course?

Course payment is withdrawn once you fill out the information on the enrollment form and register for the event with your credit card. Simply visit the registration page, for the dates you wish to enroll in, or our website to complete the form to sign up for the Negotiation Success Program.

Can your negotiation training experts come to our office?

Yes. We offer multiple methods by which our training experts can teach and educate your team. First is our in-person private closed-enrollment events, where one of our training experts will deliver training at your office (please note that travel expenses are extra). Second is our private virtual closed-enrollment events, where one of our training experts will deliver training to your team over Zoom. Third is our public in-person open-enrollment event, which takes place at the University of Calgary campus in downtown Calgary, where anyone can join. And fourth is our public virtual open-enrollment training delivered over Zoom, where anyone can join from anywhere as long as they have a computer and internet connection.

Course Schedule

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Who Should Take This Course?

  • Executives, managers, and high-potential leaders from a range of functional areas such as sales, procurement, project management, and operations
  • Experienced business owners, entrepreneurs, and franchise owners
  • Professionals involved in complex stakeholder relations
  • Professionals involved in mergers and acquisitions

Learning Outcomes

Upon completing this program, you will be able to:

  • List and select the aspirational goals necessary for success in your negotiations
  • Identify and organize objective success drivers that contribute to achieving your aspirational goals
  • Develop questions to uncover valuable information that provides data to support the objective criteria for success
  • Manage concessions and reduce the need to give more away than you should
  • Distinguish and express the tactical and behavioral skills required to enhance value, extract value, and negotiate confidently


This negotiations training course focuses on developing key skills related to persuasion strategies and tactics. We will cover:

  • Negotiation Planning and Preparation
  • Question Development and Question Funneling
  • Concession Planning and Defence
  • Developing Alternatives and Combatting Manipulation
  • Negotiation Roleplaying
  • Asking for More
  • Using the Power of Silence and Dramatic Pause
  • Confident Body Language and Vocal Inflection
  • How to Speak to and Influence Multiple Stakeholders
Medium Testimonial

“Would highly recommend for your client-facing account management and sales teams!”

“Mark blew us away with his energetic engagement and mastery of the course content. We had unanimously positive feedback from the course participants that far exceeded other third party training we have provided in the past.”

— Scott Young, VP Sales at Garda World