The Negotiation Success Program

Learn essential skills to help you uncover valuable information, build and extract value, and close deals in our most popular negotiation course.

Negotiation Training Course


Learning how to negotiate is an essential skill that dramatically improves the probability that the outcomes of your business dealings will be positive.  It helps you to get the most out of your conversations, projects, and deals while minimizing potential risks or losses.

Those people who choose not to invest in their negotiation skills leave millions upon million of dollars on the table and end up conceding significantly more than they have to in their negotiations.

Learning negotiation through the Negotiations Success Program allows you to learn to not only understand, communicate and express your needs, but to develop and ask questions that entice the counterparty fulfill your needs. This program improves the probability of success in your negotiations to help you improve profits, gain leverage, build beneficial relationships and solve problems.

This is our most popular program and has been delivered to some of the largest companies in the world to help them achieve negotiation success.

Whether you’re in sales, procurement, project management, or leadership positions, this course gives you all the tools you need in order to be successful. The development of your team’s negotiation skill set is essential to that.

With this program you will get all the tools you need to close more negotiations successfully.

How Long Is It?

4 hours per day over 3 days (consecutive)—12 hours total

Group Training Limit

Maximum of 25 people per group

How Much Is It?

$995 USD per person

Technology Requirements

(for Virtual Course Only)

  • Zoom (for virtual presentation)
  • WhatsApp (for collaboration)

What’s included?
  • Negotiation seminar delivered by a certified adult educator with 15 years of sales and/or procurement experience
  • 80+ page negotiation workbook
  • Negotiation planning templates and checklists

Course Schedule

Filter by:
  • In-person Courses
  • |
  • Virtual Courses
Feb 6-8th, 2023
  • Calgary, AB
  • 3 days / 12hrs total
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Feb 13-15th, 2023
  • Online Video
  • 3 days / 12hrs total
Register Now

Who Should Take This Course?

  • Executives, managers, and high-potential leaders from a range of functional areas such as sales, procurement, project management, and operations
  • Experienced business owners, entrepreneurs, and franchise owners
  • Professionals involved in complex stakeholder relations
  • Professionals involved in mergers and acquisitions

Learning Outcomes

Upon completing this program, you will be able to:

  • List and select the aspirational goals necessary for success in your negotiations
  • Identify and organize objective drivers that contribute to achieving your aspirational goals
  • Develop questions to uncover valuable information that provides data to support the objective criteria for success
  • Manage concessions and reduce the need to give more away than you should
  • Distinguish and express the tactical and behavioral skills required to enhance value, extract value, and negotiate confidently


In training, we focus on developing key skills related to negotiation strategy and tactics; we will cover:

  • Negotiation Planning and Preparation
  • Question Development and Question Funneling
  • Concession Planning and Defense
  • Developing Alternatives and Combatting Manipulation
  • Negotiation Roleplaying
  • Asking for More
  • Using the Power of Silence and Dramatic Pause
  • Confident Body Language and Vocal Inflection
  • How to Speak to and Influence Multiple Stakeholders
Medium Testimonial

“Would highly recommend for your client-facing account management and sales teams!”

“Mark blew us away with his energetic engagement and mastery of the course content. We had unanimously positive feedback from the course participants that far exceeded other third party training we have provided in the past.”

— Scott Young, VP Sales at Garda World