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The Negotiation Success Program

Learn essential skills to help you uncover valuable information, build and extract value, and close deals in our most popular negotiations training course.

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Negotiation Training Course

16H / 4 DAY CERTIFICATION PROGRAM

Learning to negotiate isn’t just a “nice to have”—it’s an essential business skill that directly impacts profit, influence, and risk management.

Whether you’re in sales, procurement, operations, leadership, or project delivery, your ability to shape conversations, protect value, and align stakeholders determines the outcomes of your biggest deals.

The Negotiation Success Program was built to dramatically improve the probability that your business dealings result in positive, profitable outcomes. It equips you with the tools, mindsets, and frameworks to:

  • Ask the right questions that move the deal forward
  • Frame your needs in a way the counterparty wants to fulfill
  • Build trust and credibility while holding firm on value
  • Handle pressure, resistance, and silence with confidence
  • Protect margin, reduce risk, and maximize long-term value

Let’s be blunt: Those who don’t develop negotiation skills leave money on the table—often millions over time. They concede more than necessary, accept less favorable terms, and lose leverage in high-stakes moments.

In a world where every margin point and stakeholder relationship matters, weak negotiation skills are a silent but costly liability.

The Negotiation Success Program is our most popular training—trusted by some of the world’s largest companies and tailored for high-performance teams.

Through this program, you will:

  • Master a step-by-step process for preparing and executing complex negotiations
  • Gain access to tools that help you plan, manage, and track your negotiations
  • Build muscle memory through live practice, real-deal prep, and coaching
  • Learn to influence stakeholders and navigate multi-party dynamics
  • Develop a confident, consistent approach to every type of negotiation—new agreements, renewals, price increases, renegotiations, and more
CONTACT US TO APPLY NOW
How Long Is It?

4 hours per day over 4 days (consecutive)—16 hours total


Group Training Limit

Maximum of 25 people per group


How Much Is It?

$2,495 USD per person


Technology Requirements

(for Virtual Course Only)

  • Zoom or Teams (for virtual presentation)

What’s included?
  • Negotiation seminar delivered by a certified adult educator with 15 years of sales and/or procurement experience
  • Self-Assessment survey and related data
  • Select podcasts to support training
  • Best Selling Book: 9 Secrets to Win Deals and Influence Stakeholders
  • Workbook: 9  Challenges to Win Deals and Influence Stakeholders
  • Interactive tailored roleplays
  • Negotiation planning templates and checklists
  • Microlearning, Manager Coaching, & Advanced Coaching (Optional Add-On)
  • Impact Reporting (Optional Add-On)
  • Facilitator Licensing & Certification (Optional Add-On)

Frequently Asked Questions

What is the Negotiation Success Program training course?

The Negotiation Success Program is a 16-hour, 4-day negotiation course.  The purpose of this course is to develop the negotiation skills of teams and individuals within a business so that those people can create, build, divide, and extract more value from their negotiations. It’s designed for executives, managers, and high-potential leaders from various functional areas, such as sales, procurement, project management, and operations.

Why is negotiation training important?

Negotiation training is important because it helps you to learn how to build, create, divide, and extract more value from your conversations, negotiations, and daily interactions. You are at risk of losing millions of dollars if you are not adequately trained in negotiations.  Negotiation training helps your teams develop the skills and knowledge necessary to create beneficial results for your company and clients.

Our training improves the probability of developing favorable agreements and high-quality professional relationships. Additional benefits of negotiation training include being able to:

  • Choose goals required for more successful negotiations
  • Recognize and manage the primary drivers contributing to the successful achievement of your goals
  • Manage concessions and reduce the need to give more away than necessary
  • Distinguish and express the tactical and behavioral skills required to enhance value, extract value,  and negotiate confidently
What should I expect from the Negotiation Success Program?

As our most popular program, some of the world’s biggest enterprises have attended this training course to help them achieve negotiation success. This negotiation program gives you tools for sales, procurement, project management, and leadership success. This training gives you the tactics and strategies needed to close more deals.

What does the Negotiation Success Program teach?

When you attend the Negotiation Success Program, you invest in your team and enterprise. As such, you will learn the following:

  • Ways to plan and prepare for a successful negotiation
  • Question funneling and development
  • Concession planning and defense
  • How to develop alternatives and combat manipulation
  • How to improve your negotiation skills through roleplaying
  • Effective methods for using the power of silence and dramatic pause
  • Confident body language and voice tonality
Does negotiation training improve sales performance?

Yes. Negotiation training improves your sales team’s skills and performance by equipping them with effective negotiation strategies and tactics. As a result, negotiation courses can improve your sales force’s performance while directly contributing to your bottom line.

When do I have to pay for the negotiation course?

Course payment is withdrawn once you fill out the information on the enrollment form and register for the event with your credit card. Simply visit the registration page, for the dates you wish to enroll in, or our website to complete the form to sign up for the Negotiation Success Program.

Can your negotiation training experts come to our office?

Yes. We offer multiple methods by which our training experts can teach and educate your team. First is our in-person private closed-enrollment events, where one of our training experts will deliver training at your office (please note that travel expenses are extra). Second is our private virtual closed-enrollment events, where one of our training experts will deliver training to your team over Zoom. Third is our public in-person open-enrollment event, which takes place at the University of Calgary campus in downtown Calgary, where anyone can join. And fourth is our public virtual open-enrollment training delivered over Zoom, where anyone can join from anywhere as long as they have a computer and internet connection.


Course Schedule

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Who Should Take This Course?


  • Executives, managers, and high-potential leaders from a range of functional areas such as sales, procurement, project management, and operations
  • Experienced business owners, entrepreneurs, and franchise owners
  • Professionals involved in complex stakeholder relations
  • Professionals involved in mergers and acquisitions

Learning Outcomes

Upon completing this program, you will be able to:


  • Prepare for high-stakes negotiations using a proven, structured framework
  • Identify and map key stakeholders to build alignment and influence outcomes
  • Ask powerful, strategic questions that uncover true needs and motivations
  • Use framing techniques to shape perception and strengthen your position
  • Manage concessions strategically without giving away unnecessary value
  • Recognize and respond to negotiation pressure and behavioral cues
  • Craft messaging that resonates with different decision-makers
  • Handle resistance, silence, and tough conversations with professionalism
  • Drive internal alignment before, during, and after negotiations
  • Improve negotiation outcomes while strengthening long-term relationships

Curriculum

This negotiations training course focuses on developing key skills related to persuasion strategies and tactics. We will cover:


  • Negotiation Planning and Process
  • Counterparty Research
  • Developing the Negotiation Success Framework
  • Developing Alternatives
  • Developing the Concession Roadmap
  • Question Development and Question Funneling
  • Relationship Development
  • Persuasion Diagnostics
  • Persuasion Strategy
  • Team Based Negotiations
  • Negotiation Roleplaying
Medium Testimonial

“Would highly recommend for your client-facing account management and sales teams!”

“Mark blew us away with his energetic engagement and mastery of the course content. We had unanimously positive feedback from the course participants that far exceeded other third party training we have provided in the past.”

— Scott Young, VP Sales at Garda World