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Persuasion & Influence

Learn the influence principles that will improve the probability that people will do things that you want them to do

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Persuasion & Influence Resources


Imagine if you could influence someone to do something that benefited both them and you instead of just “telling” them to do it and hoping that they will. Our ability to influence others is essential to our success in the workplace. Whether you need to convince someone to take on a project, encourage someone to perform a task, or get someone to sign an agreement, the strength of your influential powers improves the probability that they will do what you have asked them to do.

This influence training course will teach you a centuries-old framework for influence that, when applied today, still generates incredible results.

What’s included?
  • Influence and Persuasion seminar delivered by a certified adult educator with 15 years of sales and/or procurement experience
  • Influence and persuasion planning templates and checklists

Frequently Asked Questions

What is the influence training course?

The Influence Training course is a comprehensive program designed to enhance your influencing skills and abilities. This persuasive speaking course will improve your chances of influencing other people to your thinking, creating a situation where you both equally benefit.

What skills can I learn from an influence training course?

Negotiations Ninja offers world-class persuasion training. And this is evident in our influence training course, where you will learn:

  • What influence is and its guiding principles to increase the probability of persuasive success
  • How to recognize the elements needed for more consistent success in influencing others
  • Numerous effective influence strategies and tactics
  • A centuries-old framework proven to bolster your influence abilities
  • And much more
Why is persuasive speaking training important?

Whether you’re an executive, manager, business owner, etc., knowing how to influence your team via persuasive speaking is an invaluable skill. It helps you to:

  • Create cohesive work conditions
  • Address objections
  • Establish trust and build rapport
  • Persuade others to take a desired action
What should I expect from influence training?

The Influence training course delivers a detailed curriculum that provides a broad understanding of influence and persuasion, how they work, and how to use them to the best advantage. Some of the information you will walk away with includes how to create influence, defend against it, the common biases that can impact decision-making, and much more.

Does influence training improve employee performance?

Influence training can improve employee performance. When your team undergoes training, they improve their abilities and knowledge base regarding the job. This process builds their confidence and, as a result, improves their performance by making them more efficient and effective.

Does influence training improve sales performance?

The influence training course can improve your team’s sales performance. This program helps improve your salespeople’s skills, knowledge, and talents, making them more adaptable in the process. As a result, this enhanced adaptability helps your salespeople improve their presentations and persuasion skills during client meetings.

Who Can Use These Resources?

  • Executives, managers, and high-potential leaders from a range of functional areas, such as sales, marketing, procurement, project management, and operations
  • Experienced business owners, entrepreneurs, and franchise owners
  • Professionals involved in complex stakeholder relations
  • Professionals involved in mergers and acquisitions

Learning Outcomes

Upon completing this influence training program, you will be able to:

  • Understand what influence is;
  • Understand the centuries-old framework for influence;
  • Identify the components required to ensure consistent influence;
  • Make use of several effective influence techniques;
  • Question your own emotions and whether you have been influenced;
  • Judge your own decision quality


In the influence training course, we focus on the development of key skills related to building influence and persuasion skills where we will cover:

  • What is Influence?
  • Aristotle’s Influence and Persuasion Framework
  • How Can I Create Influence?
  • How Can I Defend Against Influence?
  • What Are Biases and Heuristics?
  • What Are Common Biases that Affect Decision Quality?
Testimonials for Influence Training

“Highly, highly recommend Mark and his approach to negotiations.”

“My team and I had the pleasure to sit with Mark Raffan today and learn – refresh our negotiations strategy, techniques and tactics. What a great session – better applicability than honestly any session I’ve participated in before. Highly, highly recommend Mark and his approach to negotiations. Well done!!!”

— Greg Tennyson, Chief Procurement Officer at VSP Global