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Persuasion & Influence

Learn the influence principles that will improve the probability that people will do things that you want them to do

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Persuasion & Influence Resources


Imagine if you could influence someone to do something that benefited both them and you instead of just “telling” them to do it and hoping that they will. Our ability to influence others is essential to our success in the workplace. Whether you need to convince someone to take on a project, encourage someone to perform a task, or get someone to sign an agreement, the strength of your influential powers improves the probability that they will do what you have asked them to do.

This influence training course will teach you a centuries-old framework for influence that, when applied today, still generates incredible results.

What’s included?
  • Influence and Persuasion seminar delivered by a certified adult educator with 15 years of sales and/or procurement experience
  • Influence and persuasion planning templates and checklists

Influence & Persuasion Training Course Resources


This is the course introduction and module 1 of 6. In this section, we outline what will be covered during the course and how it will impact your influence and persuasion techniques.


In this section, we cover the creation, framework and strategy section of your influence and persuasion training, including a communication analysis exercise.


Here we dive into how to defend against hesitation and conflict in your negotiation strategy, including how to deal with the emotional aspects of decision-making.

MODULES 4, 5, 6 | 44 MINS

In the final three modules, we cover everything from biases and heuristics to quality assessment, finishing with a course recap to refresh your memory.


This is the course introduction and the first of six modules. In this introductory section, we will provide an overview of the entire course, setting the stage for what you will learn and how each module will build upon the previous one. We will discuss the key objectives and outcomes you can expect, emphasizing the importance of influence and persuasion in both professional and personal contexts. You will gain insights into the core principles that will be explored in depth throughout the course and understand how enhancing these skills can significantly impact your ability to persuade and influence others effectively.


In this section, we delve into the creation, framework, and strategy aspects of your influence and persuasion training. We will guide you through the essential components needed to build a solid foundation for effective communication. This includes a comprehensive communication analysis exercise designed to help you identify your current communication style, pinpoint areas for improvement, and develop strategies to enhance your persuasive abilities. By the end of this module, you will have a clear understanding of how to structure your messages for maximum impact and how to develop a strategic approach to influence and persuasion.


Here, we focus on the critical skills needed to defend against hesitation and conflict within your negotiation strategy. This module covers techniques for managing and overcoming hesitation, ensuring you can negotiate with confidence and clarity. Additionally, we will explore methods to handle conflict constructively, turning potential obstacles into opportunities for agreement. You will learn how to navigate the emotional aspects of decision-making, understand how emotions influence negotiations and how to use this knowledge to your advantage. By mastering these skills, you will be better equipped to handle challenging negotiations and achieve favourable outcomes.


In the final three modules, we cover a broad range of advanced topics essential for mastering influence and persuasion. Module 4 focuses on understanding biases and heuristics, providing insights into common cognitive shortcuts and how they affect decision-making processes. Module 5 delves into quality assessment, teaching you how to evaluate the effectiveness of your persuasive efforts and make necessary adjustments for improvement. Finally, Module 6 offers a comprehensive course recap, summarizing key concepts and techniques covered throughout the course. This final module is designed to reinforce your learning and ensure you leave with a clear and practical understanding of how to apply these skills in real-world scenarios.

Frequently Asked Questions

What is the influence training course?

The Influence Training course is a comprehensive program designed to enhance your influencing skills and abilities. This persuasive speaking course will improve your chances of influencing other people to your thinking, creating a situation where you both equally benefit.

What skills can I learn from an influence training course?

Negotiations Ninja offers world-class persuasion training. And this is evident in our influence training course, where you will learn:

  • What influence is and its guiding principles to increase the probability of persuasive success
  • How to recognize the elements needed for more consistent success in influencing others
  • Numerous effective influence strategies and tactics
  • A centuries-old framework proven to bolster your influence abilities
  • And much more
Why is persuasive speaking training important?

Whether you’re an executive, manager, business owner, etc., knowing how to influence your team via persuasive speaking is an invaluable skill. It helps you to:

  • Create cohesive work conditions
  • Address objections
  • Establish trust and build rapport
  • Persuade others to take a desired action
What should I expect from influence training?

The Influence training course delivers a detailed curriculum that provides a broad understanding of influence and persuasion, how they work, and how to use them to the best advantage. Some of the information you will walk away with includes how to create influence, defend against it, the common biases that can impact decision-making, and much more.

Does influence training improve employee performance?

Influence training can improve employee performance. When your team undergoes training, they improve their abilities and knowledge base regarding the job. This process builds their confidence and, as a result, improves their performance by making them more efficient and effective.

Does influence training improve sales performance?

The influence training course can improve your team’s sales performance. This program helps improve your salespeople’s skills, knowledge, and talents, making them more adaptable in the process. As a result, this enhanced adaptability helps your salespeople improve their presentations and persuasion skills during client meetings.

Who Can Use These Resources?

  • Executives, managers, and high-potential leaders from a range of functional areas, such as sales, marketing, procurement, project management, and operations
  • Experienced business owners, entrepreneurs, and franchise owners
  • Professionals involved in complex stakeholder relations
  • Professionals involved in mergers and acquisitions

Learning Outcomes

Upon completing this influence training program, you will be able to:

  • Understand what influence is;
  • Understand the centuries-old framework for influence;
  • Identify the components required to ensure consistent influence;
  • Make use of several effective influence techniques;
  • Question your own emotions and whether you have been influenced;
  • Judge your own decision quality


In the influence training course, we focus on the development of key skills related to building influence and persuasion skills where we will cover:

  • What is Influence?
  • Aristotle’s Influence and Persuasion Framework
  • How Can I Create Influence?
  • How Can I Defend Against Influence?
  • What Are Biases and Heuristics?
  • What Are Common Biases that Affect Decision Quality?
Testimonials for Influence Training

“Highly, highly recommend Mark and his approach to negotiations.”

“My team and I had the pleasure to sit with Mark Raffan today and learn – refresh our negotiations strategy, techniques and tactics. What a great session – better applicability than honestly any session I’ve participated in before. Highly, highly recommend Mark and his approach to negotiations. Well done!!!”

— Greg Tennyson, Chief Procurement Officer at VSP Global