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Industrial Sales Training

Master the sales strategies needed to consistently exceed targets and drive revenue growth in the industrial sector.

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Industrial Sales Training Resources

Picture yourself securing a major contract that boosts your company’s revenue while providing significant value to your client. With industrial sales training, this scenario can become a regular part of your career. Success in industrial sales requires more than just product knowledge. Whether you’re dealing with engineers, procurement managers, or CEOs, your ability to influence their decisions is critical to the sales process. This intensive training program equips you with proven strategies to navigate complex sales cycles and close deals.

What’s included?
  • Industrial sales training seminar delivered by a certified adult educator with 15 years of sales and procurement experience
  • Industrial sales planning templates and checklists

Frequently Asked Questions

What is industrial sales training?

The Industrial Sales Training resource is designed to help you shape and enhance your industrial sales capabilities, providing you with the tools you need to navigate complex, high-value sales situations.

What skills will I learn in this course?

This industrial sales training program will equip you with a comprehensive skill set essential for success in the field, including:

  • Prospecting and Lead Qualification: Identify and target high-potential customers within your industry.
  • Needs Analysis and Solution Selling: Uncover customer pain points and position your products/services as the ideal solution.
  • Effective Communication and Presentation: Deliver compelling presentations and proposals that resonate with technical and non-technical audiences.
  • Negotiation and Closing Techniques: Master the art of negotiation to secure favourable deals and maximize profitability.
Why is industrial sales training important?

Industrial sales is a specialized field that demands unique skills and knowledge. It’s not simply about selling a product; it’s about understanding complex technical specifications, navigating intricate procurement processes, and building long-term relationships with key business decision-makers. Effective industrial sales training provides professionals with the tools and strategies they need to thrive in this challenging environment, driving revenue growth and achieving business goals.

Will industrial sales training improve my sales performance?

Yes, industrial sales training is designed to significantly enhance your sales performance. It provides you with proven methodologies, industry best practices, and effective communication techniques, empowering you to excel at every stage of the sales process. You’ll learn how to identify and qualify high-potential leads, present compelling solutions that resonate with customer needs, and confidently navigate complex negotiations.

Who Can Use These Resources?


  • Industrial sales professionals working with complex sales processes
  • Technical sales representatives
  • Industrial account managers
  • Sales leaders
  • Business development professionals working in industrial markets

Learning Outcomes

Upon the successful completion of our Industrial Sales Training Program, you’ll be able to:


  • Understand the foundations of success in this complex field.
  • Understand the stages and strategies for industrial sales.
  • Identify critical elements for repeated sales success.
  • Utilize effective tactics to win deals and build accounts.
  • Recognize buying signals and address client motivations.
  • Sharpen your skills to negotiate and close more deals.

Curriculum

In the Industrial Sales Training course, we focus on the unique selling skills that are required for success in industrial settings. We’ll cover:


  • What makes industrial sales different from other B2B and B2C environments.
  • Your role as an industrial sales professional, including key responsibilities.
  • The traits and abilities that are required for industrial sales success.
  • Effective sales strategies, including planning, research, and targeting.
  • How to master each stage of the sales process.
  • How to handle objections, negotiate, and provide ongoing customer support.
Testimonials for Influence Training

“Highly, highly recommend Mark and his approach to negotiations.”

“My team and I had the pleasure to sit with Mark Raffan today and learn – refresh our negotiations strategy, techniques and tactics. What a great session – better applicability than honestly any session I’ve participated in before. Highly, highly recommend Mark and his approach to negotiations. Well done!!!”

— Greg Tennyson, Chief Procurement Officer at VSP Global