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Episode 41 – Negotiation in the Cannabis Business

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We talk about the tech industry as being a disruptive space a lot. But what about the cannabis industry? This interview is with Bruce Linton, the Founder, CEO and Chairman of Canopy Growth Corporation.

Canopy is the largest cannabis producer in the world and Bruce has been largely responsible for it’s growth as well as the growth of the cannabis industry in general.

The questions that I asked myself going into this interview was, “How the heck does a guy take a product that was, and still is in many countries, an illegal substance and make it a product that is now considered mainstream? ” and “What are the negotiation techniques and tools he used to make that happen?”


Guest: Bruce Linton