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Episode 27 – Matt Dixon On Insight Selling and Negotiation

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SUMMARY

Best-selling author, Matt Dixon changed the selling world when he co-authored the Challenger Sale. He holds a Ph.D. in political economy from the University of Pittsburgh and a BA with honors from Mount Saint Mary’s University in Emmitsburg, Md.

Matt has also has co-authored two additional best-selling books, The Effortless Experience and The Challenger Customer.

Matt digs deep into insight selling (the broader term for challenger selling) in this podcast and we have a ton of fun talking about modern sales and negotiations practices. I’m a HUGE fan of Challenger Sale and I knew from the moment I read it that I had to have Matt on the show to talk about it

RESOURCES

Guest: Matt Dixon

Books: